Lake Boondooma Caravan and Recreation Park will soon be renamed Boondooma Dam Caravan and Recreation Park to reflect what most people call it, and also make marketing easier (Photo: SBRC)

July 28, 2021

Lake Boondooma Caravan and Recreation Park will be getting a name change soon, providing the Australian Security and Investments Commission (ASIC) agree.

South Burnett Regional Council voted to apply to ASIC to change the tourist park’s business name to Boondooma Dam Caravan and Recreation Park at Wednesday’s meeting.

The name change has been prompted partly by the need to bring uniformity to the region’s two tourist parks, and partly by marketing considerations.

Councillors were told most people referred to the park as “Boondooma Dam” rather than “Lake Boondooma”.

Similarly, most visitors referred to “Bjelke-Petersen Dam” rather than “Lake Barambah”.

Changing the name would officially recognise what had been happening “unofficially” since the park opened in the early 2000s.

It would also make Council’s “Two Dams – One Destination” marketing campaign easier for potential visitors to grasp.

The name change will be reflected in new signs that will be erected at both tourist parks once the new name receives ASIC approval.

Other changes – to stationery, phone book listings, websites and other places using the tourist park’s “Lake Boondooma” name – will be made over time as they come due for reprinting or renewal.

* * *

South Burnett Cr Kathy Duff

Wednesday’s general meeting also approved hire rates for Boondooma Dam’s Contractor Conference Centre (CCC), a new facility in a repurposed building.

The CCC offers guests six single rooms and a shared common area, and Councillors heard it is already popular with contractors working in the Boondooma area.

Council officers recommended the CCC’s rate should be $60 per person per night, year-round.

Cr Kathy Duff told the meeting she had originally been opposed to the CCC idea because she wanted to see the building used by the dam’s Fish Stocking Association.

However, now the CCC was built, she was happy to admit she was wrong.

The new facility was wonderful, she said, and the fish stocking association was still able to use part of the building.


 

Leave a Reply

Your email address will not be published.