July 5, 2021
Visitors to Yallakool or Lake Boondooma will soon be greeted by new, more modern signs as they enter either tourist park.
South Burnett Regional Council will be installing the new signs to enhance marketing for the popular dam holiday spots, which have both experienced a significant lift in visitor numbers over the past year.
Prior to the pandemic, the dams had experienced a steady, long-term decline in visitation.
This led the Council to upgrade facilities and re-examine the way they were promoted.
The new designs have been produced to enhance the appeal of the parks to urban audiences and reinforce a more modern, contemporary look.
After some discussion, Councillors altered a first draft of the signs from ‘Lake Boondooma’ to ‘Boondooma Dam’ to match the naming of ‘Bjelke-Petersen Dam’, but otherwise left the suggested designs (pictured above) unchanged.
Both dams contribute income to the Council when the tourist parks are running at high capacity.
The new signs are expected to be installed over the next few months.