Cr Danita Potter

November 5, 2018

South Burnett Regional Council will be discussing the past 12 months of tourism activities in the region at a Tourism Review to be held this Thursday (November 8) in Kingaroy.

The review will be held from 5:00pm at the 1913 Council Chambers in Edward Street (situated behind the Kingaroy Visitor Information Centre).

A Council spokesperson said activity, results and recommendations from surveys would be discussed and all were welcome to attend.

The Tourism Review follows the “South Burnett Unpacked 5” tourism event which was held on Monday at Taras Hall in Nanango.

A preview of Council’s 2019 tourism marketing program, including a 12-month “Visitor Economy Action Plan”, was unveiled at the Nanango event.

“The plan has been built from past successful destination marketing activities, informed by industry feedback and designed to increase visitor numbers to the region,” a Council spokesperson said.

Marketing activity has been proposed to peak in the middle of the year, which is traditionally the South Burnett’s main tourism period.

“Discover South Burnett also proposes co-operative marketing packages for events and tourism businesses to leverage the increased South Burnett-specific activity,” the spokesperson said.

The 2019 marketing campaign calendar will be released at the November Council meeting as part of the Economic Development department’s September Quarterly Activity Report.

“Tourism operators and event organisers can expect to see a lot more structure and opportunity to leverage Council’s destination marketing spend,” Tourism portfolio holder Cr Danita Potter said.

“We have not seen Discover South Burnett lead regional marketing in this way before.”

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