May 7, 2021
An authentic taste of farm life is on the holiday menu for Queensland tourists with the launch of a $2 million campaign to attract visitors to farms and help farmers diversify their incomes.
Agriculture Minister Mark Furner said the State Government’s “Taste Farm Life” agritourism campaign would encourage tourists to get off the beaten track or take a day out of their usual beach holiday destination to discover new experiences in rural and regional Queensland.
“Queensland’s handling of the COVID threat means there are opportunities for tourists to explore more of our great State and experience innovative and unique offerings from agricultural businesses that have diversified into agritourism,” Mr Furner said.
“Many agribusinesses offer a variety of food and farm experiences including farm gate sales, food and wine sampling, farmer’s markets, pick-your-own fruit and veggie experiences, farm stays, and food and farm festivals and events.
“These exciting and memorable holiday adventures are often within easy driving distance of coastal communities and the time has never been better for people to get a real taste of where their food comes from.”
Mr Furner said the two-year $2 million initiative was part of Queensland’s Economic Recovery Plan.
“This campaign is good for our farmers, good for the Queensland economy and especially good for the visitors who will get to enjoy these experiences.”