June 17, 2019
A new study of the media in regional Australia has found fewer local journalists available to report on councils means communities are less informed.
This leads to public opinion being more easily manipulated by partisan interests, undermining social cohesion.
The study was conducted this year by the Public Interest Journalism Initiative and forms part of the 2019 State of the Regions report released on Sunday by the Australian Local Government Association (ALGA).
“The picture that emerges is of a sharp and worrying decline in the amount of local news available to Australians,” authors Margaret Simons and Gary Dickson wrote.
“Given that numerous pieces of research worldwide indicate a close relationship between journalism and the broader civic health of communities, this decline has serious implications for the agency, power and health of citizens in Australia’s regions.”
The study confirms that the broken traditional media model has led to advertising dollars going online to search engines and other platforms, rather than traditional media outlets.
Shrinking newsrooms means fewer journalists covering local news for local communities.
The authors noted that regional and rural news media fulfil a need that metropolitan media cannot, and while the ABC makes an important contribution, it cannot address the overall decline.
The writers surveyed media managers employed by councils in metropolitan, regional and rural areas.
They found almost half of respondents from the metropolitan and regional and rural areas noted “some decline” or “significant decline” in local news coverage over the past five years.
“If we look at the basic news media function of reporting on local government, more than a third of councils reported that no journalists attended local government meetings,” the authors said.
“Although the figures suggest some journalists follow up without attending the meeting, the indications are that a large part of local government business goes entirely unscrutinised and unreported.”
The authors concluded that fewer journalists means less public accountability of interest groups and institutions.
“Media is likely to become more partisan and selective, and increasingly controlled and manipulated by those who have the skills and interest to do so.
“This, in turn, is likely to lead to less social cohesion.”
ALGA president David O’Loughlin said he hoped the study could spark a crucial national conversation.
“The authors have done Australians a great service in highlighting a problem that affects the way local communities are informed across the country, but especially in regional, rural and remote areas,” he said.
“There are no easy answers to remedying the decline in journalists, but we need to discuss it and share ideas about possible solutions.”
The 2019-20 State of the Regions report was written for ALGA by National Economics and released at ALGA’s Regional Co-operation and Development Forum in Canberra on June 16.
