John Howard
November 24, 2016
Kingaroy-based Peanut Company of Australia is celebrating the first birthday of its consumer brand, “Picky Picky Peanuts”.
The range of flavoured peanuts – and rebadged peanut oil – is being sold directly to the public as well as via supermarkets and other outlets.
The change of direction for Australia’s oldest peanut processor occurred 12 months ago with the “soft” launch of “Picky Picky”.
Recently, PCA opened a new processing facility within its Kingaroy complex which it hopes will support the peanut industry well into the future.
“Picky Picky” flavours include Savoury Honey Roasted, Tangy Mexican Salsa, Sweet Chilli & Lime, Classic Sea Salt, and Sea Salt & Pepper.
PCA Chief Executive Officer John Howard said the hard work over the past 12 months had paid off.
“The launch of Picky Picky Peanuts was somewhat courageous due to the number of competitors, the rise of imported products and the recent adverse growing conditions but so far the response both in Australia and abroad has been extremely positive,” Mr Howard said.
“We are thrilled with what we’ve achieved in our first year, securing widespread national distribution of our product across several leading retailers including Caltex Starmart, Woolworths Petrol, Coles Express and IGA.
“Picky Picky Peanuts are also available overseas, stocked by international grocery chain Spinneys Dubai and we expect to add additional international stockists in the near future.”
Mr Howard said the Picky Picky Peanuts brand encouraged consumers to be “picky” by choosing products grown by Australian farmers.
“At PCA we are picky peanut people – we know what the best peanuts taste like and we wanted to create a product and brand that encouraged consumers to be picky peanut people, too.
“Our brand is a little cheeky, but at the end of the day being picky is about ensuring the longevity of our industry and meeting consumer demand with a product that is grown by and supports Australian farmers.”
