April 13, 2015
Australian livestock producers can now sell their genetics or high-end single animals through a new online platform from Elders.
www.livestock.com.au was launched at the start of April.
It offers producers the ability to sell or buy single lots at auction, online, in a real-time, secure way, with payments held in trust until a successful delivery is completed.
It has already been taken up by breeders with bull and genetics listings in live auctions.
Spokesman Chris Howie said the platform was designed to provide market access to vendors who wanted flexibility and control in the sale of each individual animal.
“Livestock.com.au is a simple solution for producers wanting to sell single high-end animals or genetics, or those who may not have sufficient scale to run their own auction,” Mr Howie said.
“The vendor has full control of their sale, from listing through to delivery, and they have the ability to set a minimum price and a buy-now function on their animal.
“Buyers can browse listings on the site free-of-charge, and can bid on animals at a time and place that suits them.
“This method of sale has expanded rapidly in the United States and Europe and so the opportunity to offer a similar option to Australian producers is truly exciting.”
Tom Gubbins, from Te Mania in Victoria, posted the first 30 listings and said it was an effective way to market stock on an ongoing basis.
“We will often have animals standing in a paddock which are in fact for sale, so this platform allows us to advertise our stock at any time, without waiting for an auction or sale event,” Mr Gubbins said.
