Cr Megan O’Hara Sullivan

January 25, 2022

Small and medium business owners and managers in the Toowoomba Regional Council area have been invited to take advantage of fully subsidised training which will start in February.

The training is designed to improve business skills and digital marketing expertise.

Cr Megan O’Hara Sullivan said Council had partnered with Toowoomba’s DMS Creative to fund the delivery of the Digital Marketing Mentoring Program.

“Council is committed to supporting small business operators by offering access to effective programs that are designed to offer tailored advice for their operations,” Cr O’Hara Sullivan said.

The Digital Marketing Mentoring Program is targeted at established business owners who are looking at ways to use digital marketing to seek and attract new clients and find more efficient service delivery methods.

It is designed to help business owners who wish to expand and generate more customers from outside the Toowoomba Region.

The program will provide growing small and medium businesses with expert advice to help navigate digital marketing and service technologies, tailored to their industry and specific business needs, and help them build a Digital Business Action Plan.

Mentoring will be delivered in four sessions via video link or alternative arrangements. Times can be arranged to suit business owners.

Expressions of interest for the program close on January 31, with successful participants notified in early February.

There will be two intakes for this program, the first starts from mid-February with the second intake in April.

To be eligible for the program, prospective participants must live in the Toowoomba Region, have a minimum 12 months’ experience in owning or managing a business (or be prepared to do so), and undergo an interview and review of selection criteria.

Spaces are limited and positions will be based on responses to the selection criteria in the expression of interest form.

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