May 18, 2017
South Burnett Directions wrapped up its successful shopper loyalty program with a function for participating business owners at the TAFE Qld South West campus in Kingaroy recently.
The “South Burnett Rewards” program involved businesses from Proston to Blackbutt … from car dealers to cafes, and hotels to gyms.
Visitors to the businesses were invited to join a loyalty program run by Rewardle which involved collecting points by swiping a card. This made them eligible to win prizes from other businesses in the program, encouraging cross-promotion between shops.
A total of 53 businesses took part in South Burnett Rewards, which was launched during Small Business Week in May last year.
The businesses, which could be identified by the red “surf flags” out the front, signed up 4204 shopper members who gathered more than 587,956 reward points.
John Carey, from South Burnett Directions, said “shop local” had been identified as part of the region’s Economic Development Strategy which was why the project had been developed.
South Burnett Mayor Keith Campbell said Council recognised it was very important to support small businesses in the South Burnett.
“We can celebrate tonight the continuing and ongoing success that you as businesspeople in the area deserve,” he said.
Mayor Campbell also announced that a new Economic Development Manager would be starting in July at Council. This follows the departure of previous manager Phil Harding.
Rewardle Queensland manager James Deans praised the Council staff – and former staff – who had worked on the South Burnett Rewards program, including Sharyn Garrett, Sheena Lindholm and Kristy Board.
He said 1250 rewards had been given away to shoppers during the promotion.
And although the South Burnett Rewards scheme was winding up, he invited businesses to continue with the Rewardle program for $49 a month.
“We have never had this amount of businesses involved in a region. It has been a learning experience for us as much as you,” Mr Deans said.
South Burnett Directions is a committee attached to the Economic Development Unit at the South Burnett Regional Council.
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- $2500 Won So Far By Shoppers
- More Rewards For Buying Locally
- Joinery Hosts Business Evening
- Unique ‘Shop Local’ Project Unveiled
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South Burnett Rewards – Business Winners
- Most Members Signed In – Mark Smith’s Menswear, Murgon (574)
- Most Rewards Points Earned – Dental Essentials, Kingaroy (60,092)
- Most Reward Cards Scanned – Glendon Street Cafe, Kingaroy (beating Utopia Cafe by just one scan)
- Most Returned Customers – Rapid Fitness (an average 28.5 times)
- Most Active In The Backend Process – NB Inspirations, Proston
- Most Creative Rewards – Proston Rural Supplies
- Most Active Promotion Of The Campaign – NB Inspirations, Proston
- Most Creative Competition Winner Photo – The Giving Tree Cafe, Kingaroy
- People’s Choice Award (poll on the South Burnett Rewards Facebook page) – Taste South Burnett
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