February 3, 2016
The South Burnett Wine Industry Association will release an updated version of the South Burnett Wine Trail map and tourist guide next month.
The map has been produced by the Association in conjunction with local tourism operators for almost a decade.
The DL-sized fold-out brochure is aimed at tourists who want a printed guide to the region they can put in their car’s glove box.
It features an up-to-date guide to 52 of the region’s wineries, accommodation operators, restaurants and festivals, along with a list of recommended places to visit, contact details for all local Visitor Information Centres, and a regional map.
It is being printed by Nichol’s Printing in Kingaroy.
Judy Cooper, from Cranes Winery, said the last edition of the map was printed in 2012.
The SBWIA had produced a very large print run that year, but with stocks now running low it was time to release an updated version.
“There have been a number of changes in our region’s tourism offerings over the last three years, so we’re looking at a 10,000 print run this time around,” she said.
“That should be enough to last 12 to 18 months.”
The new map will be renamed “Wine, Dine & Stay”, and the colour scheme will be reversed so it will be easy to distinguish the latest version from any older versions still in circulation.
Printed copies of the map will be distributed through local tourism outlets and at promotional events, such as Regional Flavours at Southbank.
Tourism operators will also be encouraged to distribute PDF copies of the map through their websites.
