February 17, 2014
The Wide Bay-Burnett Regional Organisation of Councils (WBBROC) has launched a new website to sell the region to the world as “The Perfect Place At Your Perfect Pace”.
WBBROC is the peak organisation representing the six Councils that make up the Wide Bay-Burnett: South Burnett, Cherbourg, North Burnett, Gympie, Fraser Coast and Bundaberg.
The website is the latest step in a program begun in late 2012 which will attempt to duplicate the Evocities portal developed for the inland NSW towns of Albury, Wagga Wagga, Orange, Bathurst, Dubbo, Tamworth and Armidale.
WBBROC Chairman, Gympie Mayor Mayor Ron Dyne, said the organisation had developed the website and a Facebook page to promote what the region offers with the aim of attracting jobs and families.
He said the group was committed to showcasing the region on the Internet to attract people who may be interested in making a “sea change or tree change” for their family, or who are seeking to establish or expand new or existing business operations in another part of the state.
While the primary audience target will be south-east Queensland, the portal has the potential to attract new residents from anywhere in Australia, or even overseas.
“Since late 2012 WBBROC has engaged with key industry and community leaders to discuss how, as a region, we can encourage families and businesses to consider relocating to the Wide Bay-Burnett,” Cr Dyne said.
“In doing this work we developed ‘The Perfect Place At Your Perfect Pace’ tagline and then focused on developing the website and a Facebook page.
“The website provides a one-stop shop to access information about exploring the region, employment opportunities, available real estate, education, things to do and lifestyle for all six Council regions.”
WBBROC hopes to use the Facebook page to encourage people to share their positive experiences about the region, providing “social proof” to back up the website.
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