January 14, 2014
South Burnett schoolchildren are the stars of a new TV and cinema advertising campaign launched by Cherbourg Aboriginal Shire Council today.
The campaign features two professional ads shot in the region last October.
The ads are designed to encourage parents to send their children to school every day.
They follow on from a year of outstanding results the Council achieved with its Barambah PaCE program in 2013.
The ads were directed by award-winning creative director John Lyons and shot by cinematographer Wayne Aistrope, then colourised by Chris Reynolds.
All three donated their services to the campaign free of charge.
Voice-overs for the ads were provided by actress Leah Purcell and rugby league legend Steve Renouf, both of whom grew up in Murgon.
They also donated their services to the project.
The ads feature the faces of South Burnett children speaking directly to the camera about their futures, which will be made possible by education.
The ads will run on Channel 7 Wide Bay, the WIN-TV Network and Channel 10 using a small amount of government seed funding.
SBS and NITV have also agreed to run the ads as community service announcements.
Cherbourg Shire Council has also launched a website which explains the aims of the campaign.
The website hopes to raise additional funds for the project through crowd-sourced donations to ensure the ads are broadcast nationwide.
Barambah PaCE co-ordinator Marcus Priaulx told southburnett.com.au today initial reaction to the concept had been “very positive”.
“Although the campaign uses indigenous students from the South Burnett as its stars, its message is applicable to all types of families right across Australia,” he said.
“Our website explains why we’re running this campaign.
“We hope that it will help spread the benefits that have already been seen in our region to many other parts of Australia as well.”
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