May 18, 2022
South Burnett Regional Council has engaged Toowoomba-based consultants Tilma Group to conduct a a review of Council’s Visitor Information Centre (VIC) network.
The South Burnett Visitor Servicing Review, which began this week, will consider the changing needs of visitors, industry and the local community.
The review will make recommendations about the ideal “visitor servicing” model for Council.
It is scheduled to be completed by the end of June.
Tilma Group will speak to volunteers, Council staff, Councillors, tourism operators and industry.
“Visitor servicing is the face of tourism, enabling tourists to be met by a local and to share stories of our region. We expect the review to ask questions and bring back solutions to shape a number of options for consideration in our future,” Cr Kirstie Schumacher said.
“We will consider the way tourists travel and develop strategies to take advantage of industry trends and opportunities. The review offers a way to consider changing needs due to the influence of technology and the way people access information and make travel decisions.
“It is about looking at the resources we have, what we do well, the gaps in our current model, and how we may be able to do things better.”
South Burnett Regional Council previously prepared a report (2.4MB PDF) in-house in 2019 discussing the future of the VIC network, after conducting surveys of VIC volunteers and tourism operators in 2018.
Related articles:
- Council Staff Leaving VICs
- Report Looks At VIC Options
- Visitor Numbers Continue To Fall
- Discussion Paper Canvasses VIC Options
- Tourist Inquiries Drop 5pc
- Council Maps Future Of VICs
- Council Reviews Role Of VICs
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