August 7, 2020
The Federal Government has released guidelines for the $1 million second round of Wine Export Grants to support smaller to medium wine producers.
Agriculture Minister David Littleproud said the grants would help wine producers access the lucrative world wine market.
“Australian Grape and Wine and Wine Australia approached me earlier this year with a proposal to run another round of these grants, with tweaks to ensure producers could diversify to more markets and claim a broader range of expenses for online promotion of their brands,” Mr Littleproud said.
“The Wine Export Grant is helping eligible producers meet the costs associated with marketing their products with reimbursements of up to $25,000.”
Wine Australia Chief Executive Officer Andreas Clark said Round 1 of the program helped 135 wine producers to deliver promotional activities in China and the United States in 2018-19.
“The grant guidelines for this new round have been expanded, so that new and existing exporters can seek out opportunities and secure distribution in any international market,” Mr Clark said.
“The grant is open to businesses that received funding in Round 1.”
Eligible claims include the reimbursement of:
- Specific travel expenses for a single promotional visit (daily allowance, limits apply)
- The cost of providing free samples of wine, including freight or transport
- Participation in trade fairs (including online and virtual promotions)
- In-store promotions, and
- Marketing and advertising collateral specific to your international audience
Applications open on August 17 and will run until May 1, 2021, or until the funds are exhausted.
They will be assessed on a first-come, first-served basis.
- More information is available on Wine Australia’s website
