August 14, 2018
Queensland dairy farmers will be celebrated as the “Cream of Australia” in a new state-wide promotional campaign launched at the Ekka.
Employment Minister Shannon Fentiman launched the “Go Local Dairy” campaign which urges Queensland shoppers to buy Queensland dairy products.
“Most of our dairy farmers are also small businesses and we know that many of them are doing it tough,” Ms Fentiman said.
“This partnership between government and industry will highlight the exceptional quality of our wonderful dairy products.
The Office of Small Business has partnered with the Queensland Dairyfarmers Organisation in the promotional campaign in traditional and social media.
“We’re also supporting farmers with workshops and mentoring about how to best promote their products, and about how to diversify their product range,” Ms Fentiman said.
QDO president Brian Tessmann said the Go Local Dairy campaign encouraged consumers to value Queensland-sourced fresh milk products.
“Consumers want to do the right thing and support Queensland brands and Queensland dairy farmers,” Mr Tessmann said.
“By Going Local you know where your milk is coming from and you put money back into the communities where it was farmed and produced.”
The brands involved in the “Go Local Dairy” campaign include Barambah Organics, Pauls Dairy, Norco Milk, Dairy Farmers, Thick & Creamy, Dare Iced Coffee and Maleny Dairies.
