July 30, 2018
Australians are spending even more time online … and 73 per cent of that time is spent with websites, not social media.
The findings have come from a new study by market research company Roy Morgan Research which examines how Australians divide their time between working and interacting with various types of media.
The survey, which drew on data from almost 51,000 Australians aged 14 or higher, found Australians worked an estimated 20.5 billion hours a year as at March 2018.
But they spent even more time – 21.9 billion hours – on the Internet.
This was followed closely by watching TV (18.6 billion hours) and listening to radio (14.6 billion hours).
Reading print newspapers and magazines were distant last, at 1.8 and 0.8 billion hours respectively.
Roy Morgan CEO Michele Levine said Internet usage had continued to rise over the past 18 months since the company last surveyed this area.
It has risen by more than 2.1 billion hours since September, 2016.
“Although other media have experienced small declines in total hours spent since late 2016, its worth realising we still spend over 10 per cent of our time watching TV and over 8 per cent listening to radio,” she said.
Roy Morgan estimated that in a normal year the average Australian now spends 1144 hours online, 1004 hours watching TV and 851 hours listening to radio.
The company also estimates about 60 per cent of Australians have jobs, and average employees spend 1647 hours at work each year.
- External link: Roy Morgan Research
