April 26, 2017
Commercial Radio Australia released the first official radio ratings for the Kingaroy area on Wednesday – and the results will put smiles on the faces of the folks at Hit-FM (formerly C-FM / Hot-FM).
The survey was conducted by Xtra Insights and is one of more than 30 radio surveys which will be conducted across regional Australia this year.
Commercial Radio Australia, the national industry body representing Australia’s commercial radio broadcasters, introduced a new system for regional radio ratings last year.
It says this system allows smaller radio markets to undertake more regular, reliable and cost-effective audience measurement.
Previously, the prohibitive cost of radio surveys in regional areas has meant fewer surveys.
Community radio stations – such as CROW-FM, K-FM or Wild Horse FM – and Indigenous stations such as USmob-FM – are not included in the survey.
The survey shows Hit-FM has 24.1 per cent of the audience in the important breakfast slot, ahead of ABC Southern Queensland with 20.5 per cent.
Hit-FM also controls the morning, afternoon and drive slots while ABC Southern Queensland easily won evening.
The survey also showed Hit-FM was dominant with younger listeners, leading in the 10+, 10-17, 18-39, 25-39 and 40-54 age groups.
According to the results, Hit-FM has 41.7 per cent of listeners aged 18-39, and 42.2 per cent of the 25-39 bracket.
Radio Southern Queensland is stronger in the older age groups with 22.5 per cent in the 55-64 age group, and 32.4 per cent of 65+.
4SB is also stronger in these age groups: 13.5 per cent and 17.2 per cent.
- Download Kingaroy Insights (survey results) (667kb PDF)
