August 11, 2015
Southern Queensland Country – the Regional Tourism Organisation responsible for the South Burnett as well as most of southern and western Queensland – will benefit from $347,000 in funding to support tourism and events in the region.
Tourism Minister Kate Jones said the funding was part of Tourism and Events Queensland’s contestable funding program.
“This funding will help Southern Queensland Country Tourism deliver an autumn marketing campaign strategy,” Ms Jones said.
“This project will encourage Brisbane residents and key interstate markets to travel throughout autumn, extending the destination’s traditionally popular winter season and highlighting the distinct seasons and regional flavours of the area.
“Regional partners will contribute $158,659 towards the project as part of this year’s program, attracting $188,253 in contestable grant funding from the government.”
Ms Jones said the Contestable Grants Funding Scheme supported the State’s Regional Tourism Organisations in leveraging local opportunities.
“The successful applications focus on marketing, experience development, industry and community collaboration, as well as achieving value-for-money through contributions from regional partners,” she said.
She said the region would also benefit from funding provided to the Outback Queensland Tourism Association for marketing the Outback and Southern Queensland Country destinations to New Zealand travellers.
“Working in partnership with local government and industry stakeholders, both RTOs will work together to highlight the combined destination experiences and drive holiday routes with the aim of increasing travel from a key international visitor market,” Ms Jones said.
