October 1, 2014
Kingaroy businesswoman Jodi Cornell has been selling her wares successfully online for the past six years … now she’s hoping to convert that success into a bricks-and-mortar business.
Jodi began Little Bit Lush to meet a need for “mums, bubs and kids”.
She’s been selling through online marketing and through boutique markets in Brisbane and the Sunshine Coast.
She’s also had a “mini” store set up in a shed at her home but believed that buyers felt they were intruding if they dropped in to browse.
“That’s why I have started the shop. People have been asking for it!” she said.
Jodi is officially opening Little Bit Lush today for a three-month trial in Kingaroy Shoppingworld.
To give the experiment a fair go, she’ll be closing her online store and market stalls until she “gets into a bit of rhythm” with the new shop.
She began Little Bit Lush almost by accident when she was pregnant with her first child.
“I was buying outfits for her and I couldn’t find accessories that matched, so I started making them,” she said.
“A lot of mothers kept asking me ‘Where did you get that?’. It escalated from there …”
Jodi still makes some of the items she sells, including clothing lines and candles, but also buys in products from other mothers as well as specialist suppliers.
For her new Shoppingworld store, she has located a lot of new suppliers, but has assured regular customers that all her old lines are still available.
She says she sells “things that are a bit unique” – everything from nappy bags to bridal pieces, headgear, children’s clothing and furniture, and “lots and lots of toys”.
“We’re here to Christmas,” she said. “The lead-up to Christmas should be the key months. After that, it will depend on how much support I get.
“I’m testing the water for the next three and a half months.”
