December 11, 2013
South Burnett tourism operators and small business owners have been invited to take part in a tourism industry “think tank” being organised by Southern Queensland Country Tourism (SQCT).
The meeting will be held on Monday, February 10, in the South Burnett in conjunction with the regular Tourism Advisory Group (TAG) meeting.
Attendees will have the opportunity to provide input into the 20-Year Destination Tourism Plan (DTP) for Southern Queensland Country.
“This is your chance to have input into the development of our destination,” a Southern Queensland Country spokesman said.
“Destination Tourism Planning is the next evolution of destination management and this is your opportunity to have input into the Southern Queensland Country DTP.
“With the Queensland Government shifting the emphasis and decision-making for tourism to the destinations, each Regional Tourism Organisation needs to articulate a clear direction for tourism to its stakeholders.
“The aim of the DTP is to provide the definitive direction for tourism in Southern Queensland Country towards 2020, highlighting the resources required to create a sustainable and competitive tourism destination.
“A key feature of the DTP is that they are directly linked to the State (and National) targets to double the value of tourism, while recognising the local challenges and opportunities.
“Each destination has its own unique experiences, tourism assets, development, marketing and management needs and therefore each needs its own clear direction. That is the role of the DTP.”
The South Burnett has two representatives on the Board of SQCT: Shannon Scott, from TASTE South Burnett and South Burnett Mayor Wayne Kratzmann.
For more information about the TAG meeting, contact SQCT on (07) 4632-1988.
- Related article: Mapping Out A New Future For Tourism
