November 26, 2013
Southern Queensland Country Tourism has launched a new digital initiative thanks to funding received through the State Government’s Regional Tourism Organisation Contestable Grants Funding Scheme.
SQCT CEO Mary-Clare Power said the Southern Queensland Country Club was a digital communication platform that would “facilitate engagement with the destination’s target audience, deliver key campaign messages and ultimately boost visitor numbers to the region”.
“The first phase of the Country Club project involves a campaign to generate a consumer database of subscribers via a competition to win a luxury getaway at Spicers Peak Lodge.” she said.
“As the project rolls out, our aim is to grow the membership to the Southern Queensland Country Club into a band of loyal advocates for the destination.
“After joining the Country Club, subscribers will have exclusive access to custom-created content on all things Southern Queensland Country, from holiday ideas to fantastic seasonal recipes, event information, gift ideas and giveaways.
“Our strategy with Southern Queensland Country Club is to develop a trusted communication platform that allows us, and Country Club members, to share original, seasonal content that’s engaging and relevant to our destination’s key consumer markets,” Ms Power said.
SQCT was the grateful recipient of a $74,000 grant to deliver the Southern Queensland Country Club as part of the State Government’s Regional Tourism Organisation (RTO) Contestable Grants Funding Scheme, to help boost tourism to the region.
Tourism Minister Jann Stuckey said the State Government was proud to support the Southern Queensland Country Club through the funding scheme.
“The Southern Queensland Country Club is one of 22 regional projects across Queensland sharing almost $3 million through the scheme,” Ms Stuckey said.
“Working in collaboration with TEQ, the digital initiative is part of a broader marketing strategy designed to encourage residents in South East Queensland to enjoy a taste of country life and the natural beauty of the region as the industry works towards doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”
SQCT is the peak tourism industry body for Southern Queensland Country covering the local government areas of Southern Downs, Toowoomba, South Burnett, Goondiwindi, Balonne, Maranoa and Western Downs.
