The new Labour Day Long Weekend provided the perfect opportunity for businesses in the South Burnett and Cherbourg council areas to “go on show”, which is exactly what happened.
The “South Burnett and Cherbourg On Show” spotlight shone on good food, good wine and entertainment of all kinds … from folk music to fishing; from 4WDs to flowers …
There were also heaps of opportunities for visitors to brush up on history: at Wengenville, Taabinga, Murgon, Cherbourg, Wondai and Nanango.
So much to see and do … whether it was for visitors from Brisbane or the Sunshine Coast, or South Burnett residents enjoying a “stay-cation”.
Organisers are still measuring the economic benefits of the promotion but South Burnett & Cherbourg On Show looks set to become an annual event.
Members of the organising committee, which is headed by Cr Kathy Duff, told southburnett.com.au they had received a very positive reaction to the concept and believe the event could expand even further in 2014.
This year’s promotion was four times the size of the first “South Burnett On Show” which was organised last October by the South Burnett Wine Industry Association.
“South Burnett On Show” – which this year expanded to become “South Burnett & Cherbourg On Show” – is modelled on a similar idea that has already proven successful for Victoria’s Heathcote wine region.
“The idea is that individual venues do their own thing – whether that be a dinner, an art exhibition, an Open Day or something similar – but they all do it at the same time,” SBWIA President Jason Kinsella said.
“This gives visitors – and locals – a smorgasbord of places to visit and things to do over a long weekend, no matter what their interests are.”
The central organising committee’s job isn’t to run any events itself but rather to collect information about them, then go out and market it as a total package.
The 2013 organising committee is now gathering data from South Burnett accommodation operators on room-night sales over the long weekend, as well as feedback from individual event organisers.
This data will be collated and analysed later this month.