{"id":60342,"date":"2014-03-16T19:57:27","date_gmt":"2014-03-16T09:57:27","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=60342"},"modified":"2020-12-04T15:47:05","modified_gmt":"2020-12-04T05:47:05","slug":"550000-tourism-campaign-biggest-ever","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2014\/03\/16\/550000-tourism-campaign-biggest-ever\/","title":{"rendered":"$550,000 Tourism Campaign ‘Biggest Ever’"},"content":{"rendered":"
\"SQC<\/a>
Southern Queensland Country’s $550,000 Autumn tourism promotion campaign is the largest ever run to date (Photo: Southern Queensland Country)<\/figcaption><\/figure>\n
\"Mary-Clare<\/a>
Southern Queensland Country Tourism CEO Mary-Clare Power<\/figcaption><\/figure>\n

March 16, 2013<\/strong><\/p>\n

The change of seasons will be the focus of a new $550,000 tourism marketing campaign designed to showcase Southern Queensland Country (SQC).<\/p>\n

Tourism Minister Jann Stuckey said SQC’s autumn campaign is the largest single marketing effort launched for the region to date.<\/p>\n

“Southern Queensland Country Tourism had teamed up with Tourism and Events Queensland and local industry to tempt city-dwellers to visit one of the state\u2019s premier country destinations,” Ms Stuckey said.<\/p>\n

“Autumn is a superb time to travel when the leaves are changing colour, the days are growing cooler and mouth-watering fresh local produce is on hand.<\/p>\n

Ms Stuckey said the $550,000 campaign would be rolled out through TV, print, outdoor billboards and online.<\/p>\n

She said the campaign was “a fantastic marketing collaboration” supported through the State Government\u2019s Regional Tourism Organisation Contestable Grants Funding Scheme.<\/p>\n

“Supporting tourism marketing campaigns in regions such as Southern Queensland Country will help us achieve our goal of doubling visitor expenditure from $15 billion to $30 billion by 2020,” Ms Stuckey said.<\/p>\n

The campaign was announced at the official launch of “Autumn on James”, a three-day showcase of Southern Queensland Country in Fortitude Valley’s James Street from March 13-16.<\/p>\n

SQC Tourism CEO Mary-Clare Power said the event encouraged city-dwellers to sample the region\u2019s fare and experiences.<\/p>\n

“Autumn on James” featured a boutique farmers’ market, free autumn-themed cooking classes from Masterchef winner Adam Liaw and the James Street Cooking School, farm-gate fresh produce stalls, wine tastings from local vineyards and much more,” Ms Power said.<\/p>\n

“Bringing the country to the city is a fantastic way of showcasing all the wonderful tourism experiences awaiting holidaymakers in Southern Queensland Country.”<\/p>\n

<\/object><\/p>\n

Video:<\/strong> SQC’s corporate video explains the group’s strategy to grow tourism into a $1 billion market by 2020<\/p>\n","protected":false},"excerpt":{"rendered":"

The change of seasons will be the focus of a new $550,000 tourism marketing campaign designed to showcase Southern Queensland Country (SQC).<\/p>\n","protected":false},"author":3,"featured_media":60343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3,10],"tags":[1130],"yoast_head":"\n$550,000 Tourism Campaign 'Biggest Ever' - southburnett.com.au<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2014\/03\/16\/550000-tourism-campaign-biggest-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$550,000 Tourism Campaign 'Biggest Ever' - southburnett.com.au\" \/>\n<meta property=\"og:description\" content=\"The change of seasons will be the focus of a new $550,000 tourism marketing campaign designed to showcase Southern Queensland Country (SQC).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/southburnett.com.au\/news2\/2014\/03\/16\/550000-tourism-campaign-biggest-ever\/\" \/>\n<meta property=\"og:site_name\" content=\"southburnett.com.au\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-16T09:57:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T05:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2014\/03\/20140316-sqc-tourism.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dafyd Martindale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dafyd Martindale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/2014\/03\/16\/550000-tourism-campaign-biggest-ever\/\",\"url\":\"https:\/\/southburnett.com.au\/news2\/2014\/03\/16\/550000-tourism-campaign-biggest-ever\/\",\"name\":\"$550,000 Tourism Campaign 'Biggest Ever' - 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