{"id":5658,"date":"2012-06-29T17:37:27","date_gmt":"2012-06-29T07:37:27","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=5658"},"modified":"2021-02-01T11:15:15","modified_gmt":"2021-02-01T01:15:15","slug":"research-shows-big-rise-in-online-sales","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2012\/06\/29\/research-shows-big-rise-in-online-sales\/","title":{"rendered":"Research Shows Big Rise In Online Sales"},"content":{"rendered":"<p><strong>June 29, 2012<\/strong><\/p>\n<p>More than 14.2 million Australians aged 14-plus now do some kind of online activity in an average four-week period, according to the latest Roy Morgan research.<\/p>\n<p>&#8220;Communication&#8221; is the most popular online activity but &#8220;marketplace&#8221; activities, ie. &#8220;Buying, Selling, Shopping&#8221; (the green line in the chart below), has shown the most dramatic increase in recent years, up by 167 per cent since 2008, to 7.8 million.<\/p>\n<p>More than 4 out of 10 Australians aged 14-plus now do one or more &#8220;Buying, Selling, Shopping&#8221; activities online in an average four-week period.<\/p>\n<p style=\"text-align: center;\"><strong>Types of internet activities done in an average four week period, 2008-2012 \u2013 Australians 14+<\/strong><\/p>\n<figure id=\"attachment_5659\" aria-describedby=\"caption-attachment-5659\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart1.jpg\"><img loading=\"lazy\" class=\"wp-image-5659\" title=\"Chart 1\" src=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart1.jpg\" alt=\"\" width=\"740\" height=\"510\" srcset=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart1.jpg 620w, https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart1-300x207.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><figcaption id=\"caption-attachment-5659\" class=\"wp-caption-text\">Source: Roy Morgan Single Source, April 2007\u2013March 2012 (n=98,222). Avg 12 month sample = 19,644 Based on summary of internet activities done in an average 4 week period. \u00a0NB: Blogs &amp; online communities includes social networking<\/figcaption><\/figure>\n<p>Looking at the different online activities that make up this fast-growing \u2018Buying, Selling, Shopping\u2019 category, the most common are:<\/p>\n<ul>\n<li>Made an online purchase (done by nearly 5.5 million Australians aged 14-plus in an average four weeks);<\/li>\n<\/ul>\n<ul>\n<li>Researched a product or service to buy (done by nearly 5.1 million);<\/li>\n<\/ul>\n<ul>\n<li>Other pre-purchase research (eg. Read ratings\/reviews of products\/services before purchase; read online catalogues \/ classified ads; used price comparison websites), done by 3.4 million.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Millions who do these &#8216;Buying, Selling, Shopping&#8217; activities (in an average 4 weeks) \u2013 2011 versus 2012<\/strong><\/p>\n<figure id=\"attachment_5660\" aria-describedby=\"caption-attachment-5660\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart2.jpg\"><img loading=\"lazy\" class=\"wp-image-5660\" title=\"Chart 2\" src=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart2.jpg\" alt=\"\" width=\"740\" height=\"399\" srcset=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart2.jpg 620w, https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/chart2-300x162.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><figcaption id=\"caption-attachment-5660\" class=\"wp-caption-text\">Source: Roy Morgan Single Source, April 2010\u2013March 2012 (n=37,928). Avg 12 month sample = 18,964<\/figcaption><\/figure>\n<p>&#8220;Researched a product or service to buy&#8221; is the second most popular online &#8220;Buying, Selling, Shopping&#8221; activity, but is the fastest growing, with the number of Australians aged 14-plus who do this in an average four weeks increasing by 50 per cent in the past 12 months alone.<\/p>\n<p>This highlights the increasing popularity among consumers of doing pre-purchase research online as part of their &#8220;path to purchase&#8221;.<\/p>\n<p>Although still relatively small (in terms of the number of people who do this in an average four weeks), the number of Australians 14-plus who &#8220;purchased something as a result of advice from a social network&#8221; has increased by 19 per cent compared with the previous year.<\/p>\n<p>&#8220;The number of people using the internet to research products and services represents a huge opportunity for brands. Online is now a key source for consumers seeking information on products or services to buy, and for many it is now the destination for all pre-purchase research,&#8221;\u00a0Roy Morgan Research\u00a0Industry Director \u2013 Media \u00a0George Pesutto said.<\/p>\n<p>&#8220;This has real implications for marketers in terms of understanding the consumer\u2019s path to purchase and the roles that the internet plays throughout this process \u2013 from pre-purchase research, to buying, to posting product reviews online and facilitating word-of-mouth via social media.<\/p>\n<p>&#8220;Encouraging consumer engagement through word-of-mouth recommendations and product reviews has become increasingly important for brands, with a growing number of consumers turning to online ratings\/reviews of products as part of their buying process.<\/p>\n<p>&#8220;Building a strong brand is now more important than ever, to help drive consumers to seek out your products\/services in the online marketplace.<\/p>\n<p>&#8220;A brand\u2019s online presence is critical. It should be easy for consumers to find you when they\u2019re doing pre-purchase research online but perhaps more so is the need for a brand to already be in the consumer\u2019s consideration set prior to commencing any product research.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 14.2 million Australians aged 14-plus now do some kind of online activity in an average four-week period, according to the latest Roy Morgan research<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research Shows Big Rise In Online Sales - southburnett.com.au<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2012\/06\/29\/research-shows-big-rise-in-online-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research Shows Big Rise In Online Sales - 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