{"id":56279,"date":"2014-02-06T18:48:14","date_gmt":"2014-02-06T08:48:14","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=56279"},"modified":"2014-02-06T18:50:47","modified_gmt":"2014-02-06T08:50:47","slug":"push-for-better-tourism-signs","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2014\/02\/06\/push-for-better-tourism-signs\/","title":{"rendered":"Push For Better Tourism Signs"},"content":{"rendered":"<p><strong>February 6, 2014<\/strong><\/p>\n<p>The South Burnett Tourism Association wants better signs placed outside the region to draw more tourists to the South Burnett.<\/p>\n<p>At its first meeting for 2014, held on Tuesday night at the Wondai Hotel and Cellars, SBTA vice-president Michael Boehm proposed the group establish a sub-committee to find locations where signs could be placed.<\/p>\n<p>The group would also devise strategies to ensure the signs could be maintained in the future.<\/p>\n<p>&#8220;This project isn&#8217;t about signage inside the region,&#8221; he told members.<\/p>\n<p>&#8220;It&#8217;s about advertising the South Burnett outside our borders to draw more tourists in.&#8221;<\/p>\n<p><figure id=\"attachment_56284\" aria-describedby=\"caption-attachment-56284\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2014\/02\/southburnettbillboard.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-56284\" title=\"Great Bunya Drive\" src=\"http:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2014\/02\/southburnettbillboard.jpg\" alt=\"Great Bunya Drive\" width=\"400\" height=\"198\" srcset=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2014\/02\/southburnettbillboard.jpg 400w, https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2014\/02\/southburnettbillboard-300x149.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-56284\" class=\"wp-caption-text\">Flashback: A sign promoting the Great Bunya Drive on the Bruce Highway near Gympie in 2009 was deemed invisible to most passing motorists because of poor placement<\/figcaption><\/figure><strong>The subject of external signage is a long-standing issue with the South Burnett tourist industry. <\/strong><\/p>\n<p>For more than a decade it tried to get a sign set up at Blacksoil, near Ipswich, to encourage tourists to travel up the Brisbane Valley Highway to the area.<\/p>\n<p>And a sign established by the Fraser Coast Regional Tourism Association on the Bruce Highway north of the Kilkivan turn-off in the mid-2000s &#8211; which aimed to encourage south-bound tourists to travel back to Brisbane via the South Burnett &#8211; drew heavy criticism for several years because of its &#8220;invisibility&#8221;.<\/p>\n<p>Former SBRC Mayor David Carter told the meeting the sign had consumed &#8220;up to a third&#8221; of the South Burnett&#8217;s share of the regional tourism organisation&#8217;s budget each year but was so poorly located most drivers who passed it didn&#8217;t see it.<\/p>\n<p>SBRC Economic Development Manager Phil Harding, who also attended the meeting, advised the SBTA the council had recently set up a signage committee to investigate how signage within the region could be improved.<\/p>\n<p>He said he was happy to take the SBTA&#8217;s proposal to that committee, even though it was outside the bounds of what they were currently tasked with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The South Burnett Tourism Association wants better signs placed outside the region to draw more tourists to the South Burnett.<\/p>\n","protected":false},"author":3,"featured_media":56317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,22,3,10],"tags":[1131,1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - 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