{"id":54259,"date":"2014-01-14T20:24:17","date_gmt":"2014-01-14T10:24:17","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=54259"},"modified":"2020-12-07T13:29:10","modified_gmt":"2020-12-07T03:29:10","slug":"local-children-star-in-tv-ad-campaign","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2014\/01\/14\/local-children-star-in-tv-ad-campaign\/","title":{"rendered":"Local Children Star In TV Ad Campaign"},"content":{"rendered":"

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January 14, 2014<\/strong><\/p>\n

South Burnett schoolchildren are the stars of a new TV and cinema advertising campaign launched by Cherbourg Aboriginal Shire Council today.<\/p>\n

The campaign features two professional ads shot in the region last October.<\/p>\n

The ads are designed to encourage parents to send their children to school every day.<\/p>\n

They follow on from a year of outstanding results the Council achieved with its Barambah PaCE program in 2013.<\/p>\n

The ads were directed by award-winning creative director John Lyons and shot by cinematographer Wayne Aistrope, then colourised by Chris Reynolds.<\/p>\n

All three donated their services to the campaign free of charge.<\/p>\n

Voice-overs for the ads were provided by actress Leah Purcell and rugby league legend Steve Renouf, both of whom grew up in Murgon.<\/p>\n

They also donated their services to the project.<\/p>\n

The ads feature the faces of South Burnett children speaking directly to the camera about their futures, which will be made possible by education.<\/p>\n

The ads will run on Channel 7 Wide Bay, the WIN-TV Network and Channel 10 using a small amount of government seed funding.<\/p>\n

SBS and NITV have also agreed to run the ads as community service announcements.<\/p>\n

Cherbourg Shire Council has also\u00a0launched a website<\/strong><\/a> which explains the aims of the campaign.<\/p>\n

The website hopes to raise additional funds for the project through crowd-sourced donations to ensure the ads are broadcast nationwide.<\/p>\n

Barambah PaCE co-ordinator Marcus Priaulx told southburnett.com.au today initial reaction to the concept had been “very positive”.<\/strong><\/p>\n

“Although the campaign uses indigenous students from the South Burnett as its stars, its message is applicable to all types of families right across Australia,” he said.<\/p>\n

“Our website explains why we’re running this campaign.<\/p>\n

“We hope that it will help spread the benefits that have already been seen in our region to many other parts of Australia as well.”<\/p>\n

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