{"id":46828,"date":"2013-10-08T18:27:25","date_gmt":"2013-10-08T08:27:25","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=46828"},"modified":"2020-09-10T17:06:49","modified_gmt":"2020-09-10T07:06:49","slug":"qdo-angered-by-coles-spin","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2013\/10\/08\/qdo-angered-by-coles-spin\/","title":{"rendered":"QDO Angered By Coles ‘Spin’"},"content":{"rendered":"
\"Brian<\/a>
QDO President Brian Tessmann<\/figcaption><\/figure>\n

October 8, 2013<\/strong><\/p>\n

The Queensland Dairyfarmers\u2019 Organisation says Coles supermarket consumers deserve to know about revelations in the media that the supermarket giant deployed a full arsenal of “PR media tactics and spin” to stem the bad publicity resulting from its decision to slash the price of its store-brand milk to $1 per litre.<\/p>\n

The QDO said reports in The Guardian and SBS TV revealed Coles deployed \u201cevery PR tactic possible to neutralise the noise\u201d.<\/p>\n

QDO President Brian Tessmann said the reported admission was further confirmation that the supermarket giant was blatantly ignoring the impacts on farmers.<\/p>\n

\u201cFor Coles to describe dairy industry impacts as \u2018noise\u2019 is a huge insult. That \u2018noise\u2019 is the sound of generations of dairy farming experience being forced off the land due to Coles\u2019 marketing tactics,\u201d Mr Tessmann said.<\/p>\n

\u201cHere\u2019s an idea for Coles. Instead of mounting massive PR and advertising campaigns worth millions of dollars and talking about \u2018noise\u2019, Coles could price its milk sustainably and work positively toward seeing farmers receive a fair and sustainable price for their milk at farm gate.\u201d<\/p>\n

Mr Tessmann said the Queensland industry had lost more than 80 farmers since the milk war began and Queensland milk production was drastically down and short of the State\u2019s own drinking milk needs.<\/p>\n

\u201cWe have lost some 80 million litres of fresh milk production per annum and a loss of over $240 million in investment in fresh milk production, along with 240 jobs at a farm level and more people losing their jobs along the value chain,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Queensland Dairyfarmers\u2019 Organisation says Coles supermarket consumers deserve to know about revelations in the media that the supermarket giant deployed a full arsenal of “PR media tactics and spin” to stem the bad publicity resulting from its decision to slash the price of its store-brand milk to $1 per litre.<\/p>\n","protected":false},"author":20,"featured_media":45235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,36],"tags":[1134],"yoast_head":"\nQDO Angered By Coles 'Spin' - southburnett.com.au<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2013\/10\/08\/qdo-angered-by-coles-spin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QDO Angered By Coles 'Spin' - 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