{"id":4108,"date":"2012-06-01T12:08:41","date_gmt":"2012-06-01T02:08:41","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=4108"},"modified":"2012-06-01T17:46:21","modified_gmt":"2012-06-01T07:46:21","slug":"visitors-urged-to-experience-our-natural-wonders","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2012\/06\/01\/visitors-urged-to-experience-our-natural-wonders\/","title":{"rendered":"Visitors Urged To See Our Natural Wonders"},"content":{"rendered":"
\"\"<\/a>
Part of the Cool Country advertising campaign<\/figcaption><\/figure>\n

June 1, 2012<\/strong><\/p>\n

Toowoomba Golden West and South Burnett Tourism have launched a $68,000 multi-media campaign to entice visitors to take a “Cool Country Escape” in the region.<\/p>\n

A major part of the campaign uses digital and social media to give someone a chance to win a $3000 holiday for them and five friends or family.<\/p>\n

Entrants can choose between a gourmet food and wine experience in the Granite Belt, a family farm stay in the Darling Downs, or a “natural wonders retreat” in the South Burnett.<\/p>\n

The campaign has been created in conjunction with Southern Downs and Granite Belt Tourism, and has been supported by Tourism Queensland, regional councils and the tourism industry.<\/p>\n

A media release from TGWSBT said the campaign was expected to provide a substantial boost to tourism during the winter months.<\/p>\n

“At a media cost of $68,000 but valued at over $220,000, the integrated campaign features a range of different media including digital marketing, press, radio and outdoor advertising,” the release said.<\/p>\n

Mary-Clare Power, who is CEO of both TGWSBT and SDGBT, said she was excited about what the campaign meant for the region.<\/p>\n

“Our region is distinct in that the climate is so different from Brisbane or the coast, and you can come and experience a true winter,” Ms Power said.<\/p>\n

“We have capitalised on that with our ‘Cool Country Escapes’ campaign, encouraging people to take a cosy short break and experience the wonderful things that our region has to offer during winter.”<\/p>\n

To enter the competition, visit <\/strong>www.coolcountryescapes.com.au<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toowoomba Golden West and South Burnett Tourism have launched a $68,000 multi-media campaign to entice visitors to take a “Cool Country Escape” in the region.<\/p>\n","protected":false},"author":4,"featured_media":4112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3,10],"tags":[],"yoast_head":"\nVisitors Urged To See Our Natural Wonders - southburnett.com.au<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2012\/06\/01\/visitors-urged-to-experience-our-natural-wonders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitors Urged To See Our Natural Wonders - southburnett.com.au\" \/>\n<meta property=\"og:description\" content=\"Toowoomba Golden West and South Burnett Tourism have launched a $68,000 multi-media campaign to entice visitors to take a "Cool Country Escape" in the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/southburnett.com.au\/news2\/2012\/06\/01\/visitors-urged-to-experience-our-natural-wonders\/\" \/>\n<meta property=\"og:site_name\" content=\"southburnett.com.au\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-01T02:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-01T07:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2012\/06\/coolcountry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/2012\/06\/01\/visitors-urged-to-experience-our-natural-wonders\/\",\"url\":\"https:\/\/southburnett.com.au\/news2\/2012\/06\/01\/visitors-urged-to-experience-our-natural-wonders\/\",\"name\":\"Visitors Urged To See Our Natural Wonders - 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