{"id":346421,"date":"2024-04-03T14:35:39","date_gmt":"2024-04-03T04:35:39","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=346421"},"modified":"2024-04-03T17:27:51","modified_gmt":"2024-04-03T07:27:51","slug":"support-urged-for-small-publishers","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2024\/04\/03\/support-urged-for-small-publishers\/","title":{"rendered":"Support Urged For Small Publishers"},"content":{"rendered":"
\"\"<\/a>
Local and Independent News Association executive director Claire Stuchbery is calling for government support for small publishers should Meta reinstate a ban on news (Photo: LINA)<\/figcaption><\/figure>\n

April 3, 2024<\/strong><\/p>\n

by Anne Miller<\/strong><\/p>\n

Smaller Australian publishers will be disproportionately affected if Meta – the publishers of Facebook and Instagram – remove or block news content on its platforms from this month.<\/p>\n

Meta informed publishers recently that it would “deprecate” news on the platforms from early April, leading to fears that news pages on Facebook – such as southburnett.com.au<\/strong> – could again be blacked out, something which occurred for almost a week in February 2021.<\/p>\n

The snap blackout occurred in reaction to the Federal Government’s introduction of a news media bargaining code.<\/strong><\/p>\n

Meta lifted the ban after it agreed to enter into funding deals with major publishers, however these contracts expire this year and Meta has stated they will not be renewed.<\/p>\n

In response, the Federal Government has begun a process which could designate Meta under the code.<\/p>\n

This would require the US tech giant to negotiate with publishers for payment for content shared on its platform or face massive fines.<\/p>\n

However, some media analysts have suggested that “designation” could simply further encourage Meta to remove news from its platforms.<\/p>\n

The Local and Independent News Association (LINA), an industry association which represents independent publishers, said most smaller publishers were excluded from receiving funding from the Meta Australian News Fund.<\/strong><\/p>\n

Publishers such as South Burnett Online did not benefit from the commercial deals struck with Meta because of the high threshold set for the revenue test, despite being blacked out by the Meta ban.<\/p>\n

LINA has made a submission to the Australian Competition and Consumer Commission outlining the value of Facebook and Instagram to local and independent digital publishers, and the likely impact should news content be removed from these platforms.<\/p>\n

Many small publishers rely on website display advertising for their greatest income, LINA said.<\/p>\n

They would be affected by the loss of website traffic driven by social media if Meta removed news content.<\/p>\n

LINA executive director Claire Stuchbery said government support would be needed to counter this financial loss and support newsrooms to strengthen alternative income sources and transition to new ones.<\/strong><\/p>\n

\u201cLocal newsrooms have everything to lose but very little to gain from designation,\u201d Ms Stuchbery said.<\/p>\n

\u201cThese local and independent media publishers play a critical role within their communities, combatting misinformation and disinformation, supporting community health and safety (including emergency preparedness and resilience), promoting workforce development and fostering social cohesion and civic engagement.<\/p>\n

\u201cThey are also key to platforming diverse voices and experiences, as these tend to be the most affected by the closure of larger newsrooms and the rising syndication of content.\u201d<\/p>\n

Ms Stuchbery said the removal of news content from Meta platforms would particularly impact the 20 per cent of hyperlocal newsrooms launched within the past four years.<\/strong><\/p>\n

\u201cGovernment has a responsibility to help guarantee public access to healthy and diverse information and communications systems, and financial support should be provided to newsrooms should Meta be designated,” she said.<\/p>\n

\u201cThis support is key not just to the survival of smaller newsrooms, but to the overall health and functioning of Australian democracy.\u201d<\/p>\n

[Disclosure: South Burnett Online is a foundation member of LINA]<\/strong><\/p>\n

\"\"<\/a>
FLASHBACK: The Facebook header image we published when South Burnett Online was blacked out on Facebook in 2021<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Smaller publishers will be disproportionately affected if Meta – the publishers of Facebook and Instagram – remove or block news content on its platforms from this month.<\/p>\n","protected":false},"author":20,"featured_media":346423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"yoast_head":"\nSupport Urged For Small Publishers - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Smaller publishers will be disproportionately affected if Meta - the publishers of Facebook and Instagram - remove or block news content on its platforms from this month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2024\/04\/03\/support-urged-for-small-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Support Urged For Small Publishers - 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