{"id":343419,"date":"2024-02-06T13:30:26","date_gmt":"2024-02-06T03:30:26","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=343419"},"modified":"2024-02-06T21:21:20","modified_gmt":"2024-02-06T11:21:20","slug":"tourists-spent-385m-in-region","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2024\/02\/06\/tourists-spent-385m-in-region\/","title":{"rendered":"Tourists ‘Spent $385m In Region’"},"content":{"rendered":"
\"\"<\/a>
Visit South Burnett president Jason Kinsella<\/figcaption><\/figure>\n

February 6, 2024<\/strong><\/p>\n

More than five million people visited the South Burnett region in 2023, according to statistics released by local tourism organisation Visit South Burnett (VSB).<\/p>\n

The data, collected by research company Roy Morgan for Southern Queensland Country Tourism (SQCT), estimated there were 5,151,974 visitors to the South Burnett between January 1 and December 26, 2023.<\/p>\n

More than half (53 per cent) stayed 2.6 nights on average and spent an average $141 per night, equating to $385,007,017 tourism dollars.<\/p>\n

VSB president Jason Kinsella – from Moffatdale Ridge Winery – said it was pleasing to see a solid increase in daily visitor spending as this was bringing dollars to the wider business community.<\/strong><\/p>\n

\u201cI welcome the release of the latest visitor numbers and believe it vindicates South Burnett Regional Council’s decision a number of years ago to place their faith in industry to deliver destination marketing in the South Burnett,\u201d Jason said.<\/p>\n

\u201cI am pleased to see these numbers reflect our own statistics, which have shown solid growth year on year since the inception of VSB.\u201d<\/p>\n

The SQCT figures showed tourism numbers across the region were up 35.4 per cent from 2022.<\/strong><\/p>\n

“I think this is a real tribute to the depth of tourism product available in our region and the excellent level of service our members are delivering to visitors,\u201d Jason said.<\/p>\n

“As a tourism operator myself, this is a great result and gives us the confidence to invest in future expansion.\u201d<\/p>\n

The figures show about 83 per cent of visitors to the South Burnett come from within Queensland, with 53 per cent of the rest coming from NSW.<\/p>\n

VSB also shared statistics collected daily by volunteers from the South Burnett Rail Trail Users Association which showed a 25 per cent increase in visitors staying at the Wondai free camp (6107) and a 31 per cent increase at the Wooroolin free camp (3815) from 2022 to 2023.\u00a0<\/strong><\/p>\n

Extrapolating from data collected during a Western Downs study into grey nomad spending in 2008 (ie. $88 per night stay), visitors at the two free camps would have spent more than $870,000 in the region over the past 12 months.<\/p>\n

[Disclosure: SBO CEO Dafyd Martindale is on the management committee of the South Burnett Rail Trail Users Association]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

More than five million people visited the South Burnett region in 2023, according to statistics released by local tourism organisation Visit South Burnett (VSB).<\/p>\n","protected":false},"author":20,"featured_media":276899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,10],"tags":[1130],"yoast_head":"\nTourists 'Spent $385m In Region' - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"More than five million people visited the South Burnett region in 2023, according to statistics released by local tourism organisation Visit South Burnett (VSB).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2024\/02\/06\/tourists-spent-385m-in-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourists 'Spent $385m In Region' - 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