{"id":341364,"date":"2023-11-29T16:46:57","date_gmt":"2023-11-29T06:46:57","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=341364"},"modified":"2023-11-29T20:49:34","modified_gmt":"2023-11-29T10:49:34","slug":"heritage-bank-to-re-brand","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/","title":{"rendered":"Heritage Bank To Re-Brand"},"content":{"rendered":"
\"\"
Heritage Bank will rebrand itself as the People First Bank next year after a recent merger made it Australia’s largest mutual lender with more than $23 billion in assets under management<\/figcaption><\/figure>\n

November 29, 2023<\/strong><\/p>\n

Heritage Bank is going through a re-branding process which will see branches being renamed to “People First Bank” next year.<\/p>\n

This follows the merger of Heritage Bank and Adelaide’s People\u2019s Choice on March 1 this year.<\/p>\n

The merger means People First Bank is now Australia\u2019s largest mutual lender, with 730,000 customers, 2000 employees and $23bn in assets.<\/strong><\/p>\n

A statement to customers said “People First Bank” was building on the strengths and values of both organisations over their almost 150-year history while standing out in today\u2019s highly competitive banking environment.<\/p>\n

“We went through a comprehensive process to choose what our new name would be,” the statement continued.<\/p>\n

“This included market research to gain a deeper understanding of our people\u2019s and our members’ preferences and expectations for our new brand. <\/strong><\/p>\n

“These insights were instrumental in shaping the brand to reflect the deep roots and values of both organisations.<\/p>\n

“We know this is a big change, so we\u2019ll be taking things one step at a time. For now, both the Heritage Bank and People\u2019s Choice brands and your banking will continue to operate as usual and there is no need to do anything.<\/p>\n

“We will gradually introduce People First Bank across our products, services and branches in a phased process from mid next year.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Heritage Bank is going through a re-branding process which will see branches being renamed to “People First Bank” next year.<\/p>\n","protected":false},"author":20,"featured_media":212533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"yoast_head":"\nHeritage Bank To Re-Brand - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Heritage Bank is going through a re-branding process which will see branches being renamed to "People First Bank" next year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heritage Bank To Re-Brand - southburnett.com.au\" \/>\n<meta property=\"og:description\" content=\"Heritage Bank is going through a re-branding process which will see branches being renamed to "People First Bank" next year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"southburnett.com.au\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T06:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T10:49:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2018\/06\/20180627cctv6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/\",\"url\":\"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/\",\"name\":\"Heritage Bank To Re-Brand - southburnett.com.au\",\"isPartOf\":{\"@id\":\"https:\/\/southburnett.com.au\/news2\/#website\"},\"datePublished\":\"2023-11-29T06:46:57+00:00\",\"dateModified\":\"2023-11-29T10:49:34+00:00\",\"author\":{\"@id\":\"https:\/\/southburnett.com.au\/news2\/#\/schema\/person\/d43a5027bdddc95f54e9c6274d8a57ae\"},\"description\":\"Heritage Bank is going through a re-branding process which will see branches being renamed to \\\"People First Bank\\\" next year.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/#website\",\"url\":\"https:\/\/southburnett.com.au\/news2\/\",\"name\":\"southburnett.com.au\",\"description\":\"Kingaroy and South Burnett News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/southburnett.com.au\/news2\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/#\/schema\/person\/d43a5027bdddc95f54e9c6274d8a57ae\",\"name\":\"Anne Miller\",\"url\":\"https:\/\/southburnett.com.au\/news2\/author\/anne-miller\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heritage Bank To Re-Brand - southburnett.com.au","description":"Heritage Bank is going through a re-branding process which will see branches being renamed to \"People First Bank\" next year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/","og_locale":"en_US","og_type":"article","og_title":"Heritage Bank To Re-Brand - southburnett.com.au","og_description":"Heritage Bank is going through a re-branding process which will see branches being renamed to \"People First Bank\" next year.","og_url":"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/","og_site_name":"southburnett.com.au","article_published_time":"2023-11-29T06:46:57+00:00","article_modified_time":"2023-11-29T10:49:34+00:00","og_image":[{"width":620,"height":385,"url":"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2018\/06\/20180627cctv6.jpg","type":"image\/jpeg"}],"author":"Anne Miller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne Miller","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/","url":"https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/","name":"Heritage Bank To Re-Brand - southburnett.com.au","isPartOf":{"@id":"https:\/\/southburnett.com.au\/news2\/#website"},"datePublished":"2023-11-29T06:46:57+00:00","dateModified":"2023-11-29T10:49:34+00:00","author":{"@id":"https:\/\/southburnett.com.au\/news2\/#\/schema\/person\/d43a5027bdddc95f54e9c6274d8a57ae"},"description":"Heritage Bank is going through a re-branding process which will see branches being renamed to \"People First Bank\" next year.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/southburnett.com.au\/news2\/2023\/11\/29\/heritage-bank-to-re-brand\/"]}]},{"@type":"WebSite","@id":"https:\/\/southburnett.com.au\/news2\/#website","url":"https:\/\/southburnett.com.au\/news2\/","name":"southburnett.com.au","description":"Kingaroy and South Burnett News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/southburnett.com.au\/news2\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/southburnett.com.au\/news2\/#\/schema\/person\/d43a5027bdddc95f54e9c6274d8a57ae","name":"Anne Miller","url":"https:\/\/southburnett.com.au\/news2\/author\/anne-miller\/"}]}},"_links":{"self":[{"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/posts\/341364"}],"collection":[{"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/comments?post=341364"}],"version-history":[{"count":8,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/posts\/341364\/revisions"}],"predecessor-version":[{"id":341430,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/posts\/341364\/revisions\/341430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/media\/212533"}],"wp:attachment":[{"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/media?parent=341364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/categories?post=341364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southburnett.com.au\/news2\/wp-json\/wp\/v2\/tags?post=341364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}