{"id":29661,"date":"2013-04-10T23:00:42","date_gmt":"2013-04-10T13:00:42","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=29661"},"modified":"2020-12-21T10:37:35","modified_gmt":"2020-12-21T00:37:35","slug":"campaign-to-sell-education-dreams","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2013\/04\/10\/campaign-to-sell-education-dreams\/","title":{"rendered":"Campaign To Sell Education Dreams"},"content":{"rendered":"
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Advertising guru John Lyon on the set of a Chinese production set … he’s now offering his expertise for free to help build an education culture<\/figcaption><\/figure>\n
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St Mary\u2019s Catholic College student Curtis Hill goes to school every day; \u00a0the advertising campaign aims \u00a0to ensure more children follow his lead<\/figcaption><\/figure>\n

April 10, 2013<\/strong><\/p>\n

An award-winning TV commercial director\/producer wants to donate his expertise to help convince parents to send their children to school \u00a0… every day, on time.<\/p>\n

John Lyons was behind an internationally acclaimed road safety campaign and the highly successful Victorian Gun Amnesty campaign.<\/p>\n

He has now offered to provide his skills to help instil the “Dream Believe Achieve” concept within children and their families.<\/p>\n

He hopes to do this by linking with the Barambah Parental and Community Engagement (PaCE) program, based in Cherbourg.<\/p>\n

Mr Lyons is willing to pull together a production team, including noted cinematographer Wayne Aistrope, and work with the Barambah PaCE project to help boost the education culture within its own community and hopefully Australia.<\/p>\n

He has contacted Barambah PaCE co-ordinator Marcus Priaulx\u00a0<\/span> to run through some ideas.<\/strong><\/p>\n

\u201cHe\u2019s excited and has been coordinating with WIN TV in Toowoomba to see how much an ad campaign would cost<\/span>,\u201d Mr Lyons said.<\/p>\n

\u201cHe\u2019d come from Melbourne for the cost of travel, accommodation and incidentals only.\u201d<\/p>\n

Mr Priaulx is hoping that a grant will pay for the voluntary production crew\u2019s costs and WIN advertising fees. He’s been filling in funding applications but is yet to get a positive reply.<\/p>\n

\u201cThese guys are in high demand so I want to seize the opportunity while I can,\u201d Mr Priaulx said.<\/p>\n

\u201cIf there\u2019s anybody out there who can help us, I\u2019d ask they get in touch with either or John or myself at Cherbourg council.<\/p>\n

\u201cIt\u2019s too good an opportunity to let slip.\u201d<\/p>\n

Mr Lyons said the ads he hoped to create would instil belief within parents and children that they could achieve whatever they dreamed of doing.<\/p>\n

\u201cChildren need a goal to believe school is worthwhile,\u201d Mr Lyons said.<\/p>\n

\u201cWe need parents to believe in their children and help them to achieve their aims and dreams by sending them to school every day.\u201d<\/p>\n

Mr Lyons said it was vital for the future of Australia for this to occur.<\/p>\n

\u201cThe mineral resources that prop our economy and lifestyle will be depleted in 30-40 years,\u201d he said.<\/p>\n

\u201cThat will leave a huge gap, particularly in rural employment.<\/p>\n

\u201cManufacturing has more and more become the province of developing countries.<\/p>\n

\u201cThe future for the developed world lies in ideas and intellectual property. Only education can create that environment.<\/p>\n

“Education leads to outcomes that are scalable. Scalability should be the aim of every advanced country.<\/p>\n

“Only education can lead to discoveries and ideas that will drive the world\u2019s commerce.<\/p>\n

“Education is the starting point and the key.<\/p>\n

“We need to get our kids to go to school and be encouraged to grow and develop in that environment or we\u2019ll slip back as our most brilliant minds desert us for countries that have invested in their own people.\u201d<\/p>\n

Mr Lyons believes not enough urgency is being put upon a growing problem of children not being made to go to school every day on time.<\/strong><\/p>\n

\u201cThat\u2019s why I want to link with the Barambah Parental and Community Engagement (PaCE) program being run in Cherbourg, Queensland,\u201d he said.<\/p>\n

\u201cIt\u2019s designed to build an education culture within that community and surrounding areas.<\/p>\n

\u201cI thought I could offer my help and gave its co-ordinator Marcus Priaulx some ideas.\u201d<\/p>\n

Mr Priaulx said the expertise Mr Lyons was offering was exactly what was needed.<\/p>\n

\u201cWith his help we can educate people about the importance of believing in their children’s ability to become whatever they want to be; and the best way to do that is by going to school every day on time,” he said.<\/p>\n

\u201cWe need our children to become adults who can support themselves and their families while doing jobs they love.<\/p>\n

\u201cHaving a solid education will allow them to do that.”<\/p>\n

Mr Priaulx said positive changes to society had been largely managed through the use of media and the type of campaign Mr Lyons had offered to create.<\/strong><\/p>\n

\u201cOur thoughts on women\u2019s rights, land rights, gay rights, smoking, drink driving, the environment and keeping Australia beautiful have all changed drastically over the decades with the help of campaigns such as the one Mr Lyons is suggesting,\u201d he said.<\/p>\n

\u201cWe need people to realise school is not just about the lessons you learn in class. It’s about receiving structure, discipline and getting on with all types of people in a socially acceptable manner.<\/p>\n

\u201cThat’s what school brings.<\/p>\n

\u201cIt is deadly cool to stay in school and we need every child, to make every day count towards their happier future.\u201d<\/strong><\/p>\n

[Photos: Marcus Priaulx]<\/strong><\/p>\n

* * *<\/strong><\/p>\n

An example of John Lyon’s work:<\/strong><\/p>\n