{"id":296323,"date":"2021-03-26T18:35:56","date_gmt":"2021-03-26T08:35:56","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=296323"},"modified":"2021-03-29T09:58:45","modified_gmt":"2021-03-28T23:58:45","slug":"kingaroy-is-the-land-of-plenty","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2021\/03\/26\/kingaroy-is-the-land-of-plenty\/","title":{"rendered":"Kingaroy Is The Land Of Plenty"},"content":{"rendered":"
\"\"<\/a>
Plenty sales director Simon Harrold with some of the rebranded products … the cold-pressed oils (except truffle) will now also be sold in larger bottles for everyday use<\/figcaption><\/figure>\n

March 26, 2021<\/strong><\/p>\n

Shoppers may have spotted some new names on familiar products popping up on supermarket shelves during recent days … it’s all part of a major rebranding effort by a Kingaroy-based company.<\/p>\n

The brand names “Proteco Oils”, “Pressed Purity” and “Purely Nutz” will be officially replaced with the one brand, “Plenty”, from next Thursday although some products have been released a little earlier.<\/p>\n

Sales director Simon Harrold told southburnett.com.au<\/strong>\u00a0the new name was “clean, fresh and says who we are”.<\/p>\n

It also opens up “plenty” of opportunities for Proteco (which remains the official company name).<\/p>\n

As well as the new name, the Plenty products feature re-designed labels that emphasise the fact the products are all-Australian (with an arrow pointing to Queensland!).<\/p>\n

The move follows six months of extensive market and consumer research.<\/p>\n

“You don’t make these types of decisions lightly,” Simon said.<\/p>\n

“Plenty” aims to fill a gap in the market between generic and premium products, allowing it to connect to more foodies and families.<\/strong><\/p>\n

The bottle size for most of the cold-pressed oils has\u00a0 been increased from 250ml – which the research showed consumers thought as “niche” – to 375ml which positions the products for everyday use.<\/p>\n

“We have embarked on developing a new brand to maximise our opportunity with consumers,” managing director Josh Gadischke said.<\/p>\n

“(It) will work to cross-sell between our products now and into the future, making it easy for anyone who loves our peanut butter to try our oils, or vice versa.”<\/p>\n

Simon said work on the new factory – being constructed in Cornish Street, Kingaroy – was still on target to be completed later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppers may have spotted some new names on familiar products popping up on supermarket shelves during recent days … it’s all part of a major rebranding effort by a Kingaroy-based company.<\/p>\n","protected":false},"author":20,"featured_media":296324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,16,3],"tags":[21],"yoast_head":"\nKingaroy Is The Land Of Plenty - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Shoppers may have spotted some new names on familiar products popping up on supermarket shelves during recent days ... it's all part of a major rebranding effort by a Kingaroy-based company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2021\/03\/26\/kingaroy-is-the-land-of-plenty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kingaroy Is The Land Of Plenty - 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