{"id":250000,"date":"2019-12-09T20:33:36","date_gmt":"2019-12-09T10:33:36","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=250000"},"modified":"2020-07-14T10:18:02","modified_gmt":"2020-07-14T00:18:02","slug":"wine-exports-the-way-of-the-future","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2019\/12\/09\/wine-exports-the-way-of-the-future\/","title":{"rendered":"Wine Exports ‘The Way Of The Future’"},"content":{"rendered":"
\"\"
Clovely Estate owner Dr Susan Mercer said she was delighted to ship a container-load of the company’s wines to India recently, and hopes it will be the start of many more<\/figcaption><\/figure>\n

December 9, 2019<\/strong><\/p>\n

At a time when ongoing drought has reduced many of the region’s farms to minimal production, two South Burnett wineries are pioneering new export markets in Asia.<\/p>\n

Last month Clovely Estate shipped a container-load of Sparkling Brut, Verdelho, Nebbiolo and Petit Verdot to India after the winemaker signed an import agreement with a large Indian distributor to help meet the growing demand for new, quality varieties.<\/p>\n

The deal is the first time local wines have been shipped to India in volume.<\/p>\n

But with demand for wines rising by about 14 per cent a year among the sub-continent’s young urban professionals, Clovely Estate owners Brett Heading and Dr Susan Mercer believe the deal could signal the start of many new opportunities for the company.<\/p>\n

Clovely were one of the region’s first wine producers, and are ranked as one of the largest in the State.<\/p>\n

Meanwhile, nearby Moffatdale Ridge Winery inked its own deal last week with a large Chinese distributor to export its wines to Shanghai, a city with a population almost as large as Australia.<\/strong><\/p>\n

The deal has come after appearances by the winery at several Hong Kong and mainland Chinese trade shows during the past few years.<\/p>\n

It could see the Moffatdale business expand its vineyards significantly over the coming decade to meet demand.<\/p>\n

Like Clovely’s export order to India, the Shanghai contract is being fuelled by an increasing demand for quality Australian wines from China’s growing middle class.<\/p>\n

Both wineries told southburnett.com.au they had put in many years of work to secure the deals.<\/strong><\/p>\n

This was due, in large part, to the different approach Asian companies have to businesses.<\/p>\n

“Chinese buyers, in particular, like to get to know you and your family before they will do business with you,” Moffatdale Ridge owner Jason Kinsella said.<\/p>\n

“For us, this meant a number of trips over to Hong Kong and Shanghai, and hosting guests from China here in the South Burnett.<\/p>\n

“However, the sheer size of the Chinese market made it very worthwhile to pursue.”<\/p>\n

Jason said Moffatdale Ridge hopes to conclude a second deal with another distributor in Hong Kong later this year.<\/p>\n

This would open up another market in a different part of the country.<\/p>\n

Jason, who is also president of the South Burnett Wine Industry Association (SBWIA), said he believed all the region’s wineries had good future export potential.<\/strong><\/p>\n

“Because of our climate we are excelling at producing Mediterranean varieties that don’t grow as well anywhere else in Australia,” he said.<\/p>\n

“In addition, a lot of these varieties match very well with Asian cuisines.<\/p>\n

“This, plus our proximity to Asia, puts us in a great position to capitalise on these emerging markets.<\/p>\n

“I really think that’s the way of the future.”<\/p>\n

\"\"
SBWIA president Jason Kinsella signed an export agreement with a large Shanghai-based distributor last week, and hopes to ink another in Hong Kong soon … he believes exporting the region’s wines to Asia will open up tremendous opportunities for the local industry<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

At a time when ongoing drought has reduced many of the region’s farms to minimal production, two South Burnett wineries are pioneering new export markets in Asia <\/p>\n","protected":false},"author":3,"featured_media":106833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3,36],"tags":[1134],"yoast_head":"\nWine Exports 'The Way Of The Future' - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"At a time when ongoing drought has reduced many of the region's farms to minimal production, two South Burnett wineries are pioneering new export markets in Asia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2019\/12\/09\/wine-exports-the-way-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine Exports 'The Way Of The Future' - 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