{"id":225339,"date":"2018-12-13T14:11:53","date_gmt":"2018-12-13T04:11:53","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=225339"},"modified":"2020-07-25T12:51:52","modified_gmt":"2020-07-25T02:51:52","slug":"aussie-avocados-now-in-japan","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2018\/12\/13\/aussie-avocados-now-in-japan\/","title":{"rendered":"Aussie Avocados Now In Japan"},"content":{"rendered":"
\"\"
Australian avocados were launched into the Japanese market on Tuesday … new markets are expected to fuel a 50 per cent production increase in the Aussie avocado industry by 2025 (Photo: Hort Innovation)<\/figcaption><\/figure>\n

December 13, 2018<\/strong><\/p>\n

Avocados are the latest premium fresh fruit product to be exported to Japan, cementing new trade relations and market opportunities for Australia’s horticultural products.<\/p>\n

The \u201cAussie Avo\u201d was ceremonially launched at a high-profile event at the Australian embassy in Tokyo on Tuesday.<\/p>\n

Government officials were in attendance, along with Japanese importers and retailers, and industry representatives from Hort Innovation and Avocados Australia.<\/p>\n

Hort Innovation CEO Matt Brand said Australia had built a solid reputation for its premium quality fresh fruit and vegetables and was globally recognised for delivering high-end produce that had undergone the most rigorous inspections along all stages of the supply chain.<\/p>\n

\u201cTable grapes and citrus fruits are already established export products in the Japanese market and their market success has demonstrated a willingness by consumers to pay a premium price for high-quality produce,\u201d he said.<\/p>\n

\u201cJapan is wholly dependent on avocado imports for their national supply.<\/strong><\/p>\n

“Until now, their avocados were predominantly sourced from Mexico and to a lesser extent, Peru, the United States and New Zealand.<\/p>\n

\u201cIntroducing our premium Australian avocados into the marketplace offers Japanese consumers a point of difference to their current supply, which will deepen their affinity for Australian products and strengthen trade ties with local exporters.<\/p>\n

\u201cWe are confident this new market access opportunity will enhance trade relations with Japan, and in time, open up market access for other premium fresh fruit and vegetable items.\u201d<\/p>\n

Avocados Australia CEO John Tyas said the new trade agreement was very exciting news for the Australian avocado industry, and acknowledged the hard work by all agencies involved in making the trade agreement possible.<\/p>\n

“It is very exciting for the industry that we can now add Japan to our exclusive list of export destinations for our top-quality premium Hass avocados,\u201d he said.<\/p>\n

\u201cThe industry in Australia is growing rapidly and we are very confident that Australia will be producing about 115,000 tonnes of avocados per year by 2025.<\/p>\n

\u201cThis is 50 per cent more than our current production, and expanding our domestic and international markets is essential.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Avocados are the latest premium fresh fruit product to be exported to Japan, cementing new trade relations and market opportunities for Australia’s horticultural products.<\/p>\n","protected":false},"author":20,"featured_media":225482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,36],"tags":[1134],"yoast_head":"\nAussie Avocados Now In Japan - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Avocados are the latest premium fresh fruit product to be exported to Japan, cementing new trade relations and market opportunities for Australia's horticultural products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2018\/12\/13\/aussie-avocados-now-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aussie Avocados Now In Japan - 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