{"id":217227,"date":"2018-09-05T22:15:02","date_gmt":"2018-09-05T12:15:02","guid":{"rendered":"https:\/\/southburnett.com.au\/news2\/?p=217227"},"modified":"2020-07-28T11:47:51","modified_gmt":"2020-07-28T01:47:51","slug":"learn-how-to-spread-your-message","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2018\/09\/05\/learn-how-to-spread-your-message\/","title":{"rendered":"Learn How To Spread Your Message"},"content":{"rendered":"
\"\"<\/a>
Former ABC rural reporter Pete Lewis will share ideas about how to get your story to stand out from the mob (Photo: Pete Lewis)<\/figcaption><\/figure>\n
\"\"<\/a>
Pete Lewis … minus cattle and tam o’shanter<\/figcaption><\/figure>\n

September 6, 2018<\/strong><\/p>\n

Are you angry with Council? Do you want to stop a coal mine? Maybe you want to agitate FOR a coal mine … or maybe you just belong to a not-for-profit group planning an event, or a service club holding a fundraiser?<\/p>\n

If any of the above apply, you should seriously consider booking a spot at a communications workshop which is being held in Kingaroy next week.<\/p>\n

Former ABC journalist Pete Lewis is being brought to the South Burnett by the Red Earth Community Foundation to share tips and tricks about how to get a message across to a wider audience (without spending a load of money).<\/p>\n

There’s no doubt Pete knows his way around the media.<\/p>\n

He’s spent about 30 years at the ABC, filing for TV shows such as the 7:30 Report as well as national radio programs including AM, PM and The World Today.<\/strong><\/p>\n

He’s worked in the ABC Bureau at Parliament House, as a foreign correspondent and was part of the foundation team at Australian Story.<\/p>\n

But he’s also spent time in newspapers and with commercial TV in Adelaide.<\/p>\n

Pete’s probably best known to country audiences as a national rural reporter and was executive producer of ABC-TV\u2019s Landline program for five years.<\/p>\n

In 2014, Pete took a voluntary redundancy during a round of ABC cutbacks and launched his own business, “Way With Words”.<\/p>\n

This business is all about “getting people to tell their stories”.<\/p>\n

He’s worked with organisations ranging from AgForce to the University of Queensland, offering media training and sharing information about the most appropriate ways to tell a story and engage an audience.<\/p>\n

Pete is a big fan of social media so this is one workshop where participants will NOT be asked to turn off their mobile phones.<\/strong><\/p>\n

He’s encouraging people to bring along their smart phones – and their stories.<\/p>\n

“I will get them to think about what is their story and where they think that story may best be presented or published,” Pete told southburnett.com.au<\/strong>.<\/p>\n

“Then I’ll share some simple ways to do it.<\/p>\n

“It will be as hands-on as we can make it.”<\/p>\n

There will also be examples of very successful, and not-so-successful, social media campaigns.<\/p>\n

Technology such as iPhones and GoPro cameras has put publishing and broadcasting – “storytelling with a purpose” – into the hands of everyone.<\/strong><\/p>\n

“As the mainstream media becomes more challenged to cover stories with fewer people, there is an opportunity for other people to provide content,” Pete said.<\/p>\n

“It has been opened up to a lot more people because there is no expense involved, if you do it properly.<\/p>\n

“Words are great, photos are better and short videos are even better.”<\/p>\n

Pete said he would be sharing some of the lessons he had learned over the past 40 years to get stories to stand out in a very crowded field as well as how to be effective across platforms.<\/p>\n

* * *<\/strong><\/h2>\n

The Communication Workshop will be held on Wednesday, September 12, at the Kingaroy TAFE campus from 8:30am (for a 9:00am start) to 4:30pm.<\/strong><\/p>\n

Cost for the workshop is $110 which includes morning tea, lunch and afternoon tea.<\/p>\n

Workshop participants will also be invited to stay back for dinner at no extra cost where Pete will recap the day’s presentation.<\/p>\n

Dinner is scheduled at 5:30pm for a 6:00pm start. The evening will close at 8:30pm.<\/p>\n

People who cannot make the day event, but would like to attend the dinner and hear Pete speak can do so for $53.50.<\/p>\n

(Some sponsorships will also be available for the dinner + talk. Email<\/a> <\/strong>for more information.)<\/p>\n

For more information and to book, click here<\/a><\/strong><\/p>\n

Bookings close this Friday (September 7).<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you angry with Council? Do you want to stop a coal mine? Maybe you want to agitate FOR a coal mine … or maybe you just belong to a not-for-profit group planning an event, or a service club holding a fundraiser?<\/p>\n","protected":false},"author":20,"featured_media":217229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"yoast_head":"\nLearn How To Spread Your Message - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Are you angry with Council? Do you want to stop a coal mine? 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