{"id":21439,"date":"2013-01-25T13:18:28","date_gmt":"2013-01-25T03:18:28","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=21439"},"modified":"2020-12-21T16:59:33","modified_gmt":"2020-12-21T06:59:33","slug":"sqct-launches-digital-campaign","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2013\/01\/25\/sqct-launches-digital-campaign\/","title":{"rendered":"SQCT Launches Digital Campaign"},"content":{"rendered":"

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January 24, 2013<\/strong><\/p>\n

Southern Queensland Country Tourism – the regional organisation formed last year charged with marketing the South Burnett – has launched a new video and website<\/strong><\/a> in a bid to attract more visitors to the region.<\/p>\n

The “Southern Queensland Country” promotional area takes in the former tourism regions of Toowoomba, the Golden West, South Burnett, Southern Downs and the Granite Belt.<\/p>\n

The new SQCT website also has information available for tourism businesses interested in becoming “partners” with the organisation.<\/p>\n

Businesses can become Marketing, Events or Regional Flavours “partners” at different levels for different costs. There are also packages available for industry supporters, community associations and not-for-profit organisations.<\/p>\n

This replaces the former “membership” structure of the former regional tourism organisation.<\/p>\n

Costs to become partners range from $210 (+GST) to $1100 (+GST).<\/p>\n

For example, an Events Partner (Level 2) will pay $800 (+GST).<\/p>\n

For this, the event will be listed in the SQCT events newsletter and calendar, will be featured in an SQCT E-newsletter, receive two mentions on Facebook and Twitter, and a “tile” promoting the event can be booked into the SQCT website.<\/p>\n

Assistance will also be provided with the production and distribution of one media release and two people will be invited to attend a two-hour digital marketing and social media training workshop.<\/p>\n

This is on top of regular SQCT benefits such as receiving their fortnightly industry email newsletter, a hyperlinked listing on the SQCT website, voting rights at the SQCT AGM and invitations to attend Tourism Advisory Group meetings.<\/p>\n

SQCT is currently conducting a summer campaign to encourage Brisbane families to discover a relaxing summer country escape before the end of the school holidays.<\/p>\n

It began on January 6 and will conclude on February 16; it is running in print, on radio and in social media and aims to direct visitors to the new website.<\/p>\n