{"id":164359,"date":"2016-11-24T17:30:30","date_gmt":"2016-11-24T07:30:30","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=164359"},"modified":"2020-09-30T12:43:11","modified_gmt":"2020-09-30T02:43:11","slug":"pca-picks-a-reason-to-celebrate","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2016\/11\/24\/pca-picks-a-reason-to-celebrate\/","title":{"rendered":"PCA Picks A Reason To Celebrate"},"content":{"rendered":"
\"\"<\/a>
Kumbia peanut grower Peter Howlett with a bunch of Hi Oleic Australian peanuts destined for PCA (Photo: PCA)<\/figcaption><\/figure>\n
\"\"<\/a>
PCA Chief Executive Officer
John Howard<\/figcaption><\/figure>\n

November 24, 2016<\/strong><\/p>\n

Kingaroy-based Peanut Company of Australia is celebrating the first birthday of its consumer brand, “Picky Picky Peanuts”.<\/p>\n

The range of flavoured peanuts – and rebadged peanut oil – is being sold directly to the public as well as via supermarkets and other outlets.<\/p>\n

The change of direction for Australia’s oldest peanut processor occurred 12 months ago with the “soft” launch of “Picky Picky”.<\/p>\n

Recently, PCA opened a new processing facility within its Kingaroy complex which it hopes will support the peanut industry well into the future.<\/p>\n

“Picky Picky” flavours include Savoury Honey Roasted, Tangy Mexican Salsa, Sweet Chilli & Lime, Classic Sea Salt, and Sea Salt & Pepper.<\/p>\n

PCA Chief Executive Officer John Howard said the hard work over the past 12 months had paid off.<\/strong><\/p>\n

\u201cThe launch of Picky Picky Peanuts was somewhat courageous due to the number of competitors, the rise of imported products and the recent adverse growing conditions but so far the response both in Australia and abroad has been extremely positive,\u201d Mr Howard said.<\/p>\n

\u201cWe are thrilled with what we\u2019ve achieved in our first year, securing widespread national distribution of our product across several leading retailers including Caltex Starmart, Woolworths Petrol, Coles Express and IGA.<\/p>\n

\u201cPicky Picky Peanuts are also available overseas, stocked by international grocery chain Spinneys Dubai and we expect to add additional international stockists in the near future.”<\/p>\n

Mr Howard said the Picky Picky Peanuts brand encouraged consumers to be “picky” by choosing products grown by Australian farmers.<\/p>\n

\u201cAt PCA we are picky peanut people \u2013 we know what the best peanuts taste like and we wanted to create a product and brand that encouraged consumers to be picky peanut people, too.<\/p>\n

\u201cOur brand is a little cheeky, but at the end of the day being picky is about ensuring the longevity of our industry and meeting consumer demand with a product that is grown by and supports Australian farmers.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Kingaroy-based Peanut Company of Australia is celebrating the first birthday of its consumer brand, “Picky Picky Peanuts”.<\/p>\n","protected":false},"author":20,"featured_media":164364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3,36],"tags":[1134],"yoast_head":"\nPCA Picks A Reason To Celebrate - southburnett.com.au<\/title>\n<meta name=\"description\" content=\"Kingaroy-based Peanut Company of Australia is celebrating the first birthday of its consumer brand, "Picky Picky Peanuts".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2016\/11\/24\/pca-picks-a-reason-to-celebrate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCA Picks A Reason To Celebrate - southburnett.com.au\" \/>\n<meta property=\"og:description\" content=\"Kingaroy-based Peanut Company of Australia is celebrating the first birthday of its consumer brand, "Picky Picky Peanuts".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/southburnett.com.au\/news2\/2016\/11\/24\/pca-picks-a-reason-to-celebrate\/\" \/>\n<meta property=\"og:site_name\" content=\"southburnett.com.au\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T07:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-30T02:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southburnett.com.au\/news2\/wp-content\/uploads\/2016\/11\/20161124peanuts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southburnett.com.au\/news2\/2016\/11\/24\/pca-picks-a-reason-to-celebrate\/\",\"url\":\"https:\/\/southburnett.com.au\/news2\/2016\/11\/24\/pca-picks-a-reason-to-celebrate\/\",\"name\":\"PCA Picks A Reason To Celebrate - 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