{"id":146156,"date":"2016-05-25T01:27:57","date_gmt":"2016-05-24T15:27:57","guid":{"rendered":"http:\/\/southburnett.com.au\/news2\/?p=146156"},"modified":"2021-10-22T18:28:26","modified_gmt":"2021-10-22T08:28:26","slug":"unique-shop-local-project-unveiled","status":"publish","type":"post","link":"https:\/\/southburnett.com.au\/news2\/2016\/05\/25\/unique-shop-local-project-unveiled\/","title":{"rendered":"Unique ‘Shop Local’ Project Unveiled"},"content":{"rendered":"
\"\"<\/a>
Rewardle guest speaker Tim Hill with SBRC Economic Development Officer Sharyn Garrett<\/figcaption><\/figure>\n
\"\"<\/a>
The Rewardle app displays a unique QR Code on the smart phone screen<\/figcaption><\/figure>\n

May 25, 2016<\/strong><\/p>\n

An ambitious project to encourage South Burnett shoppers to “shop local” was launched at a series of business breakfasts across the region last week.<\/p>\n

The breakfasts, organised by the South Burnett Regional Council’s peak economic development body South Burnett Directions, were held in Wondai, Murgon, Blackbutt, Nanango and Kingaroy.<\/p>\n

Guest speaker Tim Hill, founder of electronic marketing company Rewardle, was introduced at each breakfast by SBRC Economic Development Manager Phil Harding and Economic Development Officer Sharyn Garrett.<\/p>\n

Mr Harding told about 50 businesspeople gathered at a breakfast at the Oasis Motel in Kingaroy on Friday that the new “shop local” program was not just about putting a sticker on a window or a new slogan.<\/p>\n

“This is a very detailed, well-researched program, unique to the South Burnett and something that has never been done before throughout Australia,” he said.<\/strong><\/p>\n

“We’re very excited about that and we’ve had a great response at all the breakfasts.”<\/p>\n

Mr Hill said the “shop local” program would involve businesses inviting their customers to join a loyalty program to gather points for special offers.<\/p>\n

The customers would be given a plastic card with a unique QR Code (a two-dimensional barcode), or could choose to download an app, which includes a QR Code, to their smart phones.<\/p>\n

The card – or the smart phone app – would be then be waved in front of small tablet placed on the counter of businesses which choose to take part.<\/p>\n

Incentives to shop at that business, or with other businesses taking part in the program, would be offered.<\/strong><\/p>\n

Advertisements for businesses taking part in the program would also be displayed on each tablet.<\/p>\n

Ms Garrett said the aim was to get shoppers to change their habits over time.<\/p>\n

Mr Hill said more than one million Australian shoppers already had a Rewardle card, including one in four Queenslanders.<\/p>\n

The card or app can be used across multiple businesses, unlike regular rewards programs.<\/p>\n

What is unique about the planned six-month “shop local” campaign in the South Burnett will be the level of co-operation between the local businesses.<\/p>\n

Businesses would be supplied with the tablet, an unlimited number of cards, and technical support for $49 per month.<\/p>\n

Shoppers will have the chance to win $100 gift vouchers every time they swipe their cards.<\/strong><\/p>\n

Ms Garrett said there would be two levels of entry into the program –\u00a0 one for retail and one for non-retail businesses.<\/p>\n

The plan was for the campaign to run from September 2016 to February 2017, with the competition running from September to November.<\/p>\n

Once a week, shop owners would upload information from their tablets via wi-fi to the “cloud”.<\/p>\n

This would allow South Burnett Directions to gather important data about economic activity across the region, although shoppers’ individual details would not be collected.<\/p>\n

After the campaign ended, businesses could continue to be part of the Rewardle program or hand back their tablets.<\/p>\n

\"\"<\/a>
Tim Hill with the tablet which businesses will be asked to place on their counter<\/figcaption><\/figure>\n
\"\"<\/a>
Enjoying breakfast at “Midnight At Oasis” were, at left, Michael and Helen Noble (Red Rooster), Jamie Hewitt and Jenny Vale (Kingaroy Jobmatch), and, at right, Sheryl Mills (Ken Mills Toyota) and Kingaroy Chamber of Commerce & Industry president Tim Harris (Commercial Hotel)<\/figcaption><\/figure>\n
\"\"<\/a>
Eleanor Kratzmann (Lyrics Restaurant and Elz Bistro) and South Burnett mayor Keith Campbell<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

An ambitious project to encourage South Burnett shoppers to “shop local” was launched at a series of business breakfasts across the region last week.<\/p>\n","protected":false},"author":20,"featured_media":146162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,22,16,3],"tags":[1131],"yoast_head":"\nUnique 'Shop Local' Project Unveiled<\/title>\n<meta name=\"description\" content=\"An ambitious project to encourage South Burnett shoppers to "shop local" was launched at a series of business breakfasts across the region last week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southburnett.com.au\/news2\/2016\/05\/25\/unique-shop-local-project-unveiled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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