Mark Bailey
March 29, 2017
About half of all speed-related crashes which kill or seriously injure people happen at 10km/h or less over the speed limit … and one in three people killed or injured isn’t the driver.
A new Easter road safety campaign will be urging drivers to rethink their speeding habits on Queensland roads by highlighting the dangers of low-level speeding.
“Speeding contributed to nearly a quarter of the road toll last year, but many motorists still think they can speed safely,” Main Roads Minister Mark Bailey said.
“The new advertisement shows how everyday people can be adversely affected by speed through one wrong choice on the road.
“It challenges viewers to change the way we look at speed by showing the negative effects of speeding from the different points of view of those involved.”
Mr Bailey said the campaign – ‘Let’s change the way we look at speed’ – will run for three weeks during the Easter school holidays.
“We know the Easter holidays are a busy time on Queensland roads,” Mr Bailey said.
“Unfortunately, when we see an increase in traffic, we often also see an increase in the number of crashes on our roads.
“More than 250 people lost their lives on Queensland roads last year.
“There are no excuses for speeding. It is up to all of us to take responsibility for our driving behaviour if we want to prevent these avoidable tragedies.”
Mr Bailey said the campaign was part of the Queensland Road Safety Strategy and Action Plan, which aimed to drastically reduce the number of deaths and serious injuries on state roads.
The ‘Let’s change the way we look at speed’ campaign includes television and radio commercials, online/digital advertising, outdoor billboards, regional press advertising, a strong social media presence, and a comprehensive speed section on the Join the Ride to Save Lives website.
For more information about the campaign, visit the website.
