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Good News For Us Mob

Filed under Business, Latest News, Media Gallery

Operations consultant Michael Monk, who has been training 4UM staff recently on new software, with announcers Chrissy Bond, Rory Boney and Harold "Big Chance" Chapman

December 13, 2012  

A phone call this week has brought some good news for Cherbourg radio station 4UM – Us Mob … after broadcasting for 14 years (or even longer if earlier trials are counted), the station has been granted a permanent broadcasting licence.

“We received a call from the Australian Communications and Media Authority who said we have been allocated a long-term licence,” station manager Jeanette Brown told southburnett.com.au.

Jeanette said the station originally started on a narrowcast licence but then was upgraded to a Temporary Community Broadcast Licence (TCBL).

About 12 months ago, ACMA put out expressions of interest for TCBL holders to upgrade to permanent licences; 4UM applied at the end of November and the decision came back almost immediately.

Jeanette said the permanent licence would allow the station to make long-term plans and maybe even apply down the track to increase its power output to make its signal accessible to a greater area.

The new licence is expected to come into effect in June.

Radio 4UM has three full-time announcers and also takes feeds from the National Indigenous Radio Service.

Operations consultant Michael Monk, who has been training 4UM staff on new software, said he believed another long-term aim of the station was to increase local content, including perhaps outside broadcasts.

Radio in Cherbourg has a long history. During the early 1990s, broadcasts were trialled from Cherbourg’s old courthouse building.

Then broadcasts were made from a former ABC broadcast van using various temporary callsigns.

In 1998, the name “Us Mob” was registered with ACMA and a temporary narrowcast licence was granted for radio broadcasts on 87.8FM.  The TCBL was granted in 2007 and the broadcast frequency was changed to the current frequency, 94.1FM.


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